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A little bit about us

Brian King
Amanda Smith
Marketing manager

Membership has its privileges

Membership still has a strong role within a community — it’s the inner circle.People are happy to pay for services and connections that they value. This has been proven in the software industry with freemium products like Evernote, Hootsuite, MailChimp, and Dropbox. 

Each of these companies offers a free service that can be widely used by everyone. For example, MailChimp is free to use for users with less than 2,500 contacts. The caveat is MailChimp includes its logo and branding on free accounts, and limits some features.Freemium is a great way for users to try before they buy. 

Once they get addicted they can dive deeper into the service and unlock additional capabilities and features.Membership organizations can adopt a similar mindset. Community building activities can have both free and premium options, but membership delivers an even higher value. 

By subscribing to the organization you unlock capabilities and benefits you couldn’t gain elsewhere. 

Membership is not dead. Every premium subscriber to MailChimp is a member. This mindset unshackles an association to think differently about its business model and how it serves its members.

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